Luxury is turning to technology

Technologies that previously could only be seen in science fiction films are gradually becoming an integral part of our lives. Now luxury products provide our life with quality, bringing convenience and aesthetics to them.

Today’s luxury technologies are really about excellent quality and durability. Tech brands not only make cutting-edge products, but they also pay close attention to their capacity to dazzle the owner’s personality, individuality, and prestige.

It may appear unexpected that the luxury industry has been quite sluggish to incorporate technology. However, recently they started to combine intensively with tech businesses including luxury brands experimenting with high-tech products. Technology integration started to add a new dimension of experience to luxury product lines.

Many of the innovative luxury technologies used in modern home appliances today provide coziness and comfort, and most people can no longer imagine their lives without them.

Foldable smartphones

The majority of Samsung’s new foldable smartphones, for example, are intended for Generation Z.

The large percentage of luxury products buyers will soon be Generation Z. They along with younger millennials have been absorbed in luxurious tech throughout their whole lives. This generation values genuineness over material commodities. They place a significant emphasis on personal branding.

Gen Z is looking for significance and necessitates a sustainability vision on the part of brands, as well as an active role in guaranteeing the planet’s preservation. Their philosophy is about luxury brands that have to generate actual benefits in people’s lives to remain relevant.

 Let’s take a look at Samsung Galaxy Fold3. It transforms from smartphone to tablet in a single swipe, giving you an impressive screen that lets you browse, work and play like never before. When unfolded, the internal screen is enough for comfortable work with documents and content at home, in a cafe, or on the road. Stereo speakers and Dolby Atmos support let you immerse yourself in content.

You can easily capture high-quality selfies and photos, call friends and colleagues hands-free thanks to the foldable design. Night mode will help you take incredible photos even at night. And you can capture all the important moments on video without thinking about the nuances: thanks to digital and optical stabilization, a smooth picture is guaranteed.

Smart home

The Neff brand has a portfolio of innovative solutions designed to inspire consumers to culinary creativity.

Special attention deserves the HomeConnect technology, which unites all appliances in the house via Wi-Fi and allows you to control them using a smartphone or tablet. HomeConnect is a new level of use of the device with the possibility of remote and voice control, remote service, and software updates.

Smart home integration is the future of all luxury technology appliances. HomeConnect will allow you to select programs, adjust the speed and silence of the work, perform remote service, receive useful information and tips, as well as update the software.

TV and Projectors

Samsung Neo QLED TVs are a real breakthrough in terms of technology. The entire line uses a completely new light source – Quantum Mini LED, controlled by a powerful graphics processor and a new matrix.

Another high-profile premiere was the luxurious 4K laser projector Samsung The Premiere. For the first time in the world, a triple laser was built into the model – a separate laser is responsible for each of the primary colors, which provides maximum contrast, an exceptional color palette width, and high brightness at the studio quality level. Including the projector, you can play HDR10 + content.

 Of course, the projector gives you access to all the features of Smart TV: the most popular video and streaming services are part of the basic functionality.

Luxury tech brands, as we can see, are taking steps to satisfy their consumers through digitalization and teamwork across social platforms, but they must also keep up with the forthcoming market trends.

Luxury will continue to exist, but our notion of what distinguishes an item from the ordinary will change with time. While past generations were concerned with the finest materials and workmanship, today’s generation seeks individuality and transcendence in functionality and creativity.