People always look up to celebrities. Their fashion brands are the example of how to change your lifestyle in the direction of environmental friendliness. These brands are not cheap, but this is not a high price to pay for saving the future of our planet.
Stella, the daughter of the famous Beatle, stood at the origins of the development of sustainability. For almost 20 years she has been struggling for a better future. With her fashion ideas, McCartney conveys the need for changes.
Rooney Mara launched her own brand with vegan standards. This was the birth of the “Hiraeth”. The name is translated from Welsh as “nostalgia for the home place,” and the concept reflects the special care of the brand for nature.
Pharrell Williams is an American singer and owner of Bionic Yarn, a plastic recycling company from the ocean waters. Dutch jeans brand G-Star has signed a contract with Bionic Yarn. Together, they started the denim line, called “the world’s greenest jeans” by the media.
Jessica Alba, Petra Nemcova, Emma Watson, Livia Firth – the list of celebrities, who are changing the ecological future is getting bigger day by day. You can read more on sustainable eco-fashion trends here.